Generally, a business begins with a business concept and a name. Depending on the character of the business, extensive market analysis could additionally be necessary to determine whether turning the thought right into a business is feasible and if the business can deliver value to customers. The business name can be one of the useful belongings of a agency; cautious consideration should thus be given when selecting it. Businesses operating underneath fictitious names have to be registered with the state. Peggy James is a CPA with 8 years of expertise in company accounting and finance who at present works at a private university.

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