What Would They Know? Johanna Johnson

We are lucky in Australia to have some amazing bridal designers generating exquisite work. Right now, I’m honoured to be joined by one of them- Johanna Johnson. Her red carpet worthy gowns are the epitome of 1920&#8242s glamour and have a beauty that requires my breath away.

Johanna not only creates stunning bridal creations, but has lately launched an online retailer for her accessories line. I wanted to find out more about the woman behind the Johanna Johnson label, so Johanna joins us right now to speak about what genuinely makes her tick.

Inform me a tiny about your self, your background?

I am the creator, designer and director of bridal couture line, Johanna Johnson. As the creator of inspirational and elegant bridal gowns, my gowns are identified for their sophisticated old Hollywood style, red carpet glamour and timeless appeal. I spent my early years in New Zealand and moved to Australia for my teen years and education. I studied Graphic Style in Melbourne and just before launching this label, I had my own extremely successful international graphic design agency. I am now happily married to Andrew and have two gorgeous boys, Charlie and Tom.

How did you get into the wedding market?

I was inspired to produce my couture collection when looking for my personal wedding gown. Like every single bride, I was looking for the ‘perfect’ gown, and after no good results in locating the style I wanted, I took pen to paper and developed the best dress. It was here that I identified a niche in the marketplace, not only for a couture collection that epitomized simplicity, grace and style – but also for welcoming, personalised service and client care all through the experience.

In two brief years in the course of the birth of my initial kid Charlie, I juggled the joys of first-time motherhood with profession and took the notion of Johanna Johnson couture to reality. I wanted to create lovely gowns for brides that I would want to wear and really feel magic in. Every gown I develop is from a distinctive styling perspective, and almost everything is thought of from fit to high quality to comfort. Getting a gown is a extremely intimate, thrilling knowledge and really should be a memorable occasion. I wanted to offer impeccable service and interest to detail, for the bride and her loved ones, to add to the Johanna Johnson encounter.

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You have one retailer in Paddington, Sydney and pride oneself on personalized service. What can brides anticipate when they check out your retailer?

At Johanna Johnson, the emphasis is constantly on creating a warm, welcoming environment. It’s actually a single of the values at the extremely core of the organization- I understand that acquiring a dress really should be an exciting and memorable expertise (and as stress-free of charge as attainable). We pride ourselves on producing an atmosphere that the bride and her entire family members can feel comfortable and excited in. Our stylists have a wealth of expertise and always make sure that the bride has a uniquely styled appear for her day and is utterly confident in the craftsmanship of our seamstresses and production procedure.

Your dresses and accessories are just gorgeous. What are the essential features that set your collections apart?

The main functions that we like to concentrate on is bringing a high level of craftsmanship and Red- Carpet worthy gowns to Australian brides. We like to focus on sleek, Old Hollywood designs that improve a bride but let her character shine by means of. We merge vintage designs and finishes with on trend designs to cater to our modern day, style-forward clientele. We are diverse because we approach style from a various perspective at Johanna Johnson we concentrate on researching into the Golden Era of Hollywood and translate that into gorgeous, wearable gowns for the here and now.

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Do you design a new collection/s every year?

We do. In the future, we are seeking at carrying out a new collection bi-annually.

How do you discover the inspiration to design a collection?

It occurs totally at random a word or phrase, a picture, a thing I come across on the street- I in no way know where my subsequent burst of inspiration is coming from.

What inspires you?

Anything at all and every little thing in the starting, it was the old lace houses in Paris and hours walking about flea markets in Paris that actually inspired me. For this collection, it was all about a type of dark beauty black violets and dark corners in chandelier filled rooms, that really heady sense of old school decadence and glamour. I had a handful of pictures of muses, 1930’s socialites and how they flaunted their couture gowns with a shameless knowledge of their personal perfection. I wanted this sense of abandon and sensuality to be embodied in Zepphora.

How would you describe your style?

My signature style is all about elegance, grace and simplicity the Old Hollywood style of these eras epitomize this aesthetic and really appeal to me. There is passion about purity of line and heavy, simple silk, old-world craftsmanship and meticulous focus to detail and reduce. I have lengthy had a passion for all items Art Deco (it’s a long, extended term private preference!) and this is reflected in my collection.

You now sell your accessories on the web. How does a bride decide which of your accessories could suit her dress (if not purchased from you), or which veil or headpiece might suit her attributes? Any guidelines?

We uncover that brides normally have a very clear concept of what they are looking for, and tend to know what they want when they see it. We focus on accessories that can be styled with any gown and, although we’re biased, we feel that all of our accessories can function for each individual! A single headpiece can be styled in so many methods so even if you get your piece residence and find that you do not like it exactly where you feel you would have, we locate that our clientele locate a way to wear it exactly where suits them very best and hardly ever exchange it for one more. When it comes to guidelines, experiment with shapes till you know what greatest works with your face. If you have a really petite face you might want to steer clear of the bigger pieces, but as always, if it’s your style and you perform it will look spectacular.

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Do you see a distinct incoming trend in weddings for the next 12 months?

At the moment we’re thinking a lot about soft golds and interesting, enchanting use of beadwork, encrusted lace and draping.

Exactly where do you see Johanna Johnson in 5 years time?

We see Johanna Johnson getting stocked internationally, and becoming worn by all of our most beloved celebrities as properly as each blushing bride. We see ourselves still consistently bringing the best in Old Hollywood glamour, craftsmanship and consumer service to every one of our clientele properly into the future!

What is your quantity one particular tip for brides?

In no way, ever dress to please anyone else. Always remain true to what makes you feel magical: it is your day! Also, be open minded what you dreamt up as a five year old could not be what in fact appeals to you in the right here and now. Let oneself explore new styles and attributes that you might not have previously believed would function on you. At Johanna Johnson, our stylists frequently suggests gowns that the clientele may possibly not have selected with fabulous benefits, so it is important to listen to the individuals assisting you. You don’t shop for a wedding dress each day and our stylists know our collections like no-a single else!

What are your favourite wedding suggestions?

I adore to see brides truly embracing whatever style or theme they are going for and carrying it through from the ceremony to the reception. Whatever it is, it’s great to see a bride let her imagination and personality run totally free on her wedding day. We produce gowns that can compliment and improve any sort of wedding we like to assume one of our gowns could take a wedding to the subsequent level of wow. Lately I was at a wedding that had every of the tables named immediately after a spot that was essential and important to the bride and groom. On every table was a tiny booklet with details about the folks they were sitting with. It genuinely brought the reception together, added a sentimental touch and got individuals talking.

What do you love about Australian Brides?

Australian Brides are not afraid of anything. I locate with Australian brides that they are always pushing the boundaries of styling and making some thing that is private and thrilling to themselves. I uncover that the Australian Bridal culture puts a lot into the day as a complete, and I enjoy that effort.

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What are five clever ideas to generate a stylish wedding?

1. Begin with no far more than 3 colours and go from there. (Johanna Johnson’s brand colours are black, white and peacock blue).

two. Decide on a venue that reflects both you and your partner.

three. Do be sentimental, it is great to be in a position to have a story about various components of your wedding, and also to be capable to have tiny issues to preserve to show your kids and grandchildren. Traditions and heirlooms have to start someplace!

4. Explore the possibilities with flowers. I have seen amazing floral artistry and it does not necessarily expense a fortune for a massive influence.

5. As clichéd as it sounds, remember to take pleasure in the day. Program ahead and delegate so that your bridal party and loved ones have a role in ensuring that the day runs smoothly, so you are not mentally ticking off moments rather than experiencing them. A trendy wedding is one particular full of adore, joy, and character.


Thank you for joining us today on Polka Dot Bride Johanna! You can view much more of Johanna Johnson’s exquisite styles on her internet site or view her brand new on-line accessories shop here.

Want More? Check Out These Posts:

  1. Johanna Johnson – Zepphora
  2. Johanna Johnson “Adorn”
  3. Johanna Johnson Trousseau

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