Google Buys Sparrow, Gmail is About to Get Much better

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Google designed lot of buzz in blogosphere right now with the news of its recent buyout of Sparrow. Sparrow is a well-liked e mail productivity app for Mac and iPhone and its acquisition by Google will definitely help Google boost its Gmail expertise on Mac and iPhone. Google will keep Sparrow app alive but no new key updates would be rolled out for the native Sparrow, instead Sparrow‘s team would sync up with Google’s team to create “a bigger version”.

Sparrow‘s CEO wrote on company’s official web site:

“We’re excited to announce that Sparrow has been acquired by Google! We care a lot about how men and women communicate, and we did our greatest to provide you with the most intuitive and pleasurable mailing knowledge. Now we’re joining the Gmail team to accomplish a bigger vision — a single that we think we can far better achieve with Google.”

Sparrow is widely well-liked e-mail client for Mac and iPhone and it supplies users a hefty option to default mail apps. It is obtainable in both cost-free (ad-supported) and paid (9.99$ ) versions. Up until now Sparrow‘s function has been completely Apple-centric but Google’s acquisition clearly hints robust Android influence in near future in type of a new Sparrow derived email app.

Just not long ago Google pulled back its iOS app for Gmail due to poor user encounter and bugs, but now with Sparrow’s team working with each other with Gmail group, a ideal Gmail iOS app is definitely not far away.

The precise quantity that created this deal achievable has not been disclosed but according to The Verge the organization has been acquired by Google in  ”under $ 25 million”. Sparrow‘s acquisition is not a extremely novel factor for the search giant as it currently has bought a variety of commence ups more than the recent years such as Dodgeball (2005), Aardvark (2010) and Meebo (2012).

What do you consider of this acquisition as properly as the new trend of acquisition of tiny companies by tech giants such as Google and Facebook? Let us know in the comments section below!

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