Why Pinterest’s Facebook App Is Losing Users?

What is Pinterest?

Pinterest calls itself a virtual pinboard, exactly where you can share and organize interesting stuff that you locate on the World Wide Internet. It’s like a pinboard, but just a social one particular, where men and women share distinct things from their everyday lives. It also allows you to browse pinboards that other people have created to discover new factors from the pinboards of men and women who share similar interests. As the use of broadband increases, internet sites like Pinterest have gained a lot of reputation.

You need to have to request an invite to be component of Pinterest. Just enter your e mail address and the Pinterest group emails you an invitation in sometime.

Declining Daily Average Users in April 2012

In the month of March 2012, Pinterest was ranked as the third most well-liked network in the U.S. Its app was 1 of Facebook’s very first good results stories. However, the moth of April the quantity of average users sharply declined.

According to recent statistics from AppData, the Monthly Average Users of the Pinterest’s Facebook app had been noted to be 8.3 million at the finish of April as compared to 12.three million in the month of March. In addition, the quantity of Every day Typical Users also fell significantly in April as Pinterest changed its strategy to cease spammers from generating several counterfeit accounts. At the finish of March they had also faced particular copyright issues.

On the other hand, if we look at the statistics obtainable from Alex, it shows that there has been a total boost of 16.7 percent in the DAU more than the month of April 2012. From February to April, in 3 months there has been an boost of 246.9 percent in the everyday reach of Pinterest.

The distinction in figures has been most probably due to the truth that it AppData only accounted for the customers logging in to Pinterest employing the Facebook. Nonetheless, recently Pinterest has added the choice of accessing it through Twitter and has released its personal Pinterest App.

An initial rush of politicians and celebrities was noticed on the new social pinboard. Pinterest has even received endorsement from well-liked influential people like Mark Zuckerberg and Barack Obama. According to critics, this quantity of customers that began to fall considering that last month has been due to the shedding of customers who were only trying out the most current fad. Then it will reach a low where there will be only critical customers. From there onwards it will most probably choose up yet again due to word-of mouth.

The endorsements from public figures like politicians, actors and other popularly followed celebrities had improved the number of users by almost 50 percent in the month of February. This meant that Pinterest was ranked third in March 2012 right right after Facebook and Twitter. Because, April due to the alter in their privacy and copyright policies, there was a decline in the quantity of DAUs. Nevertheless, that does not mean that it will be drastically affecting Pinterest, given that it is nonetheless way ahead of other social networking internet sites.


With the enhanced use of broadband at work and at residence, individuals crave social connectivity. Pinterest makes it possible for men and women to share their interest with other people who share it with them. It clearly has a majority of female customers, with 60 percent of the customers as females. Some of the most frequent uses of this site have been seen as the sharing of cooking recipes, interior style concepts, wedding preparing suggestions and a lot far more. Individuals with equivalent interests can connect with one particular one more and give each and every other ideas.

The copyright concern that Pinterest is facing has been due to the customers posting images that they do not have the right to share without providing due credit to the original source. Plus, there was also a quantity of spammers creating fake accounts even after the Pinterest teams sends an invite immediately after reviewing the e mail address.

The truth remains that the number of users who signed up to Pinterest via Facebook was and is still the highest as compared to all other mediums. Even so, the number of users signing up to Pinterest by way of Facebook has significantly declined during the last month after hitting its peak in March. It seems that Pinterest has nothing at all to worry about considering that it has much more visitors as compared to a lot of other social media giants like LinkedIn, Google+ and Tumblr.

Author Bio:

The above article is composed and edited by Sarah James. She is related with many social media and technologies communities and is a freelance writer and adviser. In her cost-free time she writes articles connected to wireless world wide web, web technology, mobile web, and so forth.

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