Laser Cut Seaweed


Created by international ad agency I&ampS BBDO for the umino seaweed shop, ‘design nori’ is a series of intricately  laser-cut seaweed for rolling sushi. each sheet of five designs– ‘sakura’ (‘cherry blossoms’), ‘mizutama’ (‘water drops’), ‘asanoha’ (‘hemp’), ‘kikkou’ (‘turtle shell’), and ‘kumikkou’ (‘tortoise shell’)– is based on an element of japanese history  or symbology, meant to bring beauty, excellent fortune, growth, happiness, and longevity.

lasercut nori for designer sushi [Designboom]

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