Considering that fresh news goes nicely with fresh coffee, Y&Q Dubai adapted the coffee cup sleeve of Tim Hortons, a global coffee chain, into an marketing medium and produced The ‘Headline News’ Cup Sleeve. Every single cup. Each hour. Each and every day. When Tim Hortons buyers received a cup of coffee, they also received the headline news of the hour, printed utilizing a particular printer that pulled out tweets from the Gulf News Twitter account. The brief URL and QR code on the sleeve then directed them to the Gulf News site where they could read the total story.