Bread & Boxers AB, of Sweden, sells underwear that’s entertaining to put on and fun to get. The company’s packaging is a paper bag related to these used to package baguettes.
The white paper bags have a transparent, lengthwise window to display the product. Following the underwear is packed in the bag, the leading of the bag is folded more than and sealed with a sticker bearing product info. The package is developed entirely in black and white, and the Bread & Boxers logotype is printed on the bottom of the bag’s front panel.
According to the company’s internet site, the founders think that the “daily morning routine … [of] finding underwear should be as simple as picking up the morning bread.”
Bread & Boxers puts underwear in baguette bags [Iconoculture]